We are a specialty retail design studio

Cooee truly felt like part of our team and took the time to understand our goals to create thoughtful and beautiful solutions.”

Janessa Leoné, CEO & Founder — Janessa Leoné


We look to the future

Combining insights, analytics, brand, business, and technology to uncover revenue opportunities and savings others don’t see.


We keep it simple

Uniting beautiful design with the most essential functionality to provide immediate value and drive sustainable growth.



in online revenue for Forever 21

Design, marketing, and merchandising strategies drove a 215% increase in the first 12 months.


mobile web sales growth for PacSun

We also shipped an award-winning loyalty app that acquired over 2 million new members.


members acquired for Victoria’s Secret

Innovative loyalty & CRM initiatives drove a 73% lift in member versus non-member sales YOY.


conversion increase for Janessa Leoné

Speed for the responsive website increased 4x, adding to a faster user experience.


conversion rate for Exa Beauty’s quiz

Mobile transactions accounted for 61% of online sales through a hyper-accessible interface.


increase in job applications for Hot Topic

With an application process less than 60 seconds, the brand can fulfill open positions in record time.


One Team

We work directly with you in a highly collaborative process based on clear goals and iterative design. The result is one team, faster decision-making, and fewer changes.

Ambitious Goals

Every goal is obtainable. We’re relentless in our pursuit of the best possible outcome. Our team will help clarify goals and success metrics before a pixel is pushed.

Focused on Simplicity

We shape designs by developing deep empathy for the customer’s needs and challenges. This means removing irrelevant functionality and providing tools that add value to their experience.

Ongoing Optimization

The pursuit of perfection is a process that requires constant iteration. We partner with you to continually validate strategic assumptions and optimize digital products to reach your goals.

Select Clients

Janessa Leoné

Project management and experience design for the Janessa Leoné eCommerce website.

See Work

Victoria’s Secret

Product strategy, project management, research, experience design, CRM & loyalty strategy for product launches, events, loyalty programs, and mobile apps.

True Linkswear

Product strategy, project management, and experience design for the True Linkswear eCommerce website.

See Work

Forever 21

Product strategy, brand strategy, marketing strategy, project management, merchandising, experience design, and content for global eCommerce.

Vintner’s Daughter

Project management and experience design for the Vintner’s Daughter online rewards program.

Ace Hardware

Product strategy, project management, and experience design for the Ace Hardware eCommerce website, product launches, and social media platforms.

Pacific Sunwear

Product strategy, project management, roadmapping, research, experience design, content, and CRM & loyalty across web, mobile apps, and stores.


Product strategy, brand strategy, project management, research, and experience design for the Petco eCommerce website.


Product strategy, project management, and experience design for the dpHue eCommerce website and personalized quiz.



Abercrombie & Fitch, Adidas, Bebe, Belk, Billabong, Forever 21, Hollister, Hot Topic, Janessa Leoné, Nike, PacSun, Stance, The Limited, True Linkswear, and Victoria’s Secret.

Health & Beauty

Credo Beauty, dpHUE, Exa Beauty, Mob Beauty, Sally Beauty, Stix, Victoria’s Secret Beauty, and Vintner’s Daughter.


Ace Hardware, Belk, California Closets, CVS Pharmacy, Foot Locker, Kohl's, TJX, and Petco.